Pay Per Click
Concept of PPC
PPC is a business structure where a company has a website to
create an ad when a visitor clicks on the ad money pays the website owner (on
the internet).
What is PPC?
PPC is based on clicks, pay per click internet marketing
model, you pay a fee to advertisers for each ad. In fact, this type of shopping
visits, instead of "victory" working on your site, visit organic.
One of the most popular forms of search advertising PPC. It
allows advertisers to ad placement on search engine advertising links that come
when people search for keywords that are proposed in the context of business.
We speak your keywords, for example, "PPC software," our ad may
appear in the first position in Google search results page.
Every time we click on the ad to send visitors to our site,
we have to pay a small fee to search engines. CPR correctly when travel speed
because of more value than you pay for, petty, to work. If we pay $ 3 per
click, but that is the result, click on the sale of $ 300, we have a big win.
Right keyword research and a well-organized campaign that
PPC landing page configuration optimizes the conversion keywords and ad groups:
You will build many successful PPC campaign. Search engines reward advertisers
pay per click campaigns in their charges a few clicks, you can create relevant
to intelligently target. If your ads and landing pages are useful and user
experience, Google will charge you more for less money per click on what your
business is to increase profits. If you want to start PPC So, it is very
important to learn how to perform immediately.
What is Google AdWords?
The Google
AdWords PPC advertising is one of the most popular system in the world. The
AdWords platform allows companies to create ads appear on Google search and
other Google sites.
AdWords works with pay per click model, where users can bid on keywords and pay for each click on your ads. Every time you search, the Google AdWords advertisers can choose to stay in the pool winners will appear in a series of valuable advertising space on the search results. selected from a combination of factors, including the quality and relevance of keywords and campaigns, as well as the size of the keyword bids with the base "winners".
Specifically,
it will appear multiplied on the page based on the advertiser and ad rank
measure two key factors - CPC (the maximum amount you're willing to pay for
advertising) and the accompanying quality (price that reflects your
click through rate, relevance and your quality of your landing
page). This
system allows advertisers to reach potential customers gain a cost that fits
your budget. Basically,
it is a kind of auction. The
info graphic shows that the auction system works.
Make PPC marketing with AdWords is particularly useful, because as the most popular search engine, Google gets a lot of traffic, so as to ensure the greatest number of impressions and clicks for ads. How often depends on the keywords PPC advertising and match types selected. While many factors will determine the success of your PPC campaign, you can achieve much more by focusing on:
•
Keyword interest - proper preparation of the list of keywords PPC, a small
group of keywords and the law of the creative.
• landing page - Creating optimized landing pages attractive, relevant content and clear action, custom search queries.
• The level of quality - the quality of Google's estimated level of quality and relevance of keywords, landing pages and PPC campaigns. Advertisers have the right level of quality, besides the ads get more clicks at a lower cost.
• landing page - Creating optimized landing pages attractive, relevant content and clear action, custom search queries.
• The level of quality - the quality of Google's estimated level of quality and relevance of keywords, landing pages and PPC campaigns. Advertisers have the right level of quality, besides the ads get more clicks at a lower cost.
